The Reign of Short-Form Video

Attention spans are shrinking. In 2025, short-form video (10–30 seconds) is the king of content. Platforms like TikTok, Instagram Reels, and YouTube Shorts are where consumers spend the most time.

Why does it work?

• Quick Impact: Consumers decide within 3 seconds whether to keep watching.

• Viral Potential: Trends spread rapidly, giving even small businesses the chance to go viral.

• High Engagement: Studies show that short videos drive 3x higher engagement rates than static posts.

📌 Example: Brands like Nike and Gymshark are creating snackable fitness videos that reach millions in days.

👉 For startups and SMEs, this is a huge opportunity—short videos don’t require massive budgets, just creativity and authenticity.