The Growth of Social Commerce

One of the most exciting changes is social commerce—the ability to shop directly within social platforms.

• TikTok Shop: Exploded in 2024 and is now mainstream in 2025. Influencers sell directly through livestreams and shoppable posts.

• Instagram & Meta Shops: Businesses can set up full storefronts, with direct checkout inside Instagram.

• YouTube Shopping: Video ads can now include “Buy Now” CTAs integrated into the video itself.

💡 This means customers don’t leave the app—they discover, engage, and purchase in one flow.

👉 For small businesses, this is a game-changer, allowing them to compete with larger brands without needing expensive websites or complicated funnels.