5 TikTok Advertising Trends UK Businesses Should Ride in 2025

TikTok is no longer just a platform for dance challenges—it’s a powerhouse for businesses in the UK. With over 23 million active UK users, TikTok ads are one of the best ways to grow your brand fast in 2025. But to get results, you need to know what’s trending.

Body

1. Short, Raw & Real ContentPolished ads are out. Raw, authentic content (shot on a phone) drives more engagement.

2. TikTok Shop + Shoppable AdsWith TikTok Shop expanding in the UK, integrating products into videos makes it easy for customers to purchase instantly.

3. AI & Smart Editing ToolsTikTok’s in-app AI tools help businesses create high-converting content without expensive production.

4. Micro-Creator CollaborationsBrands are now partnering with creators who have smaller but highly engaged audiences, especially for local UK campaigns.

5. Branded Hashtag ChallengesInteractive challenges get audiences involved and make brands go viral faster.

Takeaway

TikTok is evolving every month—UK businesses that adapt quickly will outperform their competitors.

CTA: At GrowioAd London, we design TikTok ad campaigns that are on-trend and ROI-driven. Ready to grow? 📩 Contact us today.